Shirley of Hollywood 

A new flagship store for one of the world's oldest makers of sexy lingerie. Shirley of Hollywood doesn't bother to dress itself up in any Agent Provocateur sophistication: this is brash, loud underwear aimed much more at Playboy readers than fans of Delta of Venus. Bits cut out, uniforms, fluffy bits and pink fur trimming are the order of the day.

There's a huge range of lingerie available in this fun, brightly lit shop, and an excellent emphasis on the plus sizes that are often left out of other chains ranges.

• Situated in the heart of London's most fashionable shopping districts, moments away from Harvey Nichols and Harrods, you will find our stunning lingerie boutique.